The other day The National ran an article about various health-care reforms being suggested by the UAE government. Among those reforms are—wait for it—a proposed restriction on portion sizes for fizzy drinks. Yes. That’s right: Mayor Bloomberg’s despised soda ban may be about to take hold here in the UAE. Now, I’m not one to toot my own horn, but I’ll just say that last summer, I wrote this column for The National, in which I said, among other things:
The fact that so many people suck down giant-sized soft drinks may be a significant factor in some of the health problems that have become prevalent in the UAE in recent years. In those supersized soft drinks, you will find more than 75 grams of sugar and up to 400 calories. And before diet soft drinkers pat themselves on the back, scientists have shown that artificial sweeteners lead to elevated glucose levels, which the liver then converts to body fat.
If New York’s Mayor Michael Bloomberg has his way, however, “soda belly” might become a thing of the past – and I think that the UAE might consider following his lead. Mr Bloomberg has proposed a ban on selling more than 16-ounce (0.45 litres) cups of soft drinks, which most nutritionists would consider as two servings. Cinemas, sports arenas and restaurants are among those that would be affected by the ban. While it’s true that you could buy two cups of soft drinks for yourself to get around the rule, I’m betting most people won’t. After all, when you’re carrying the tub of popcorn plus the packet of liquorice, it’s hard to juggle two cups.
New Yorkers, who always love a fight, are furious about Mr Bloomberg’s proposal, just as they were when he proposed a ban on smoking in public places (the bill passed); on the use of transfats in restaurants (the bill passed); and his law requiring fast-food chain restaurants to post the calorie count of their menu items (that bill passed too).
Okay, I suppose it’s possible that the Sheikhs aren’t reading my column but I’m still going to take some credit for their decision. True, in the States, various courts have said that such a ban is unconstitutional but I’m not sure that can happen here. Here, what the government wants, the government gets. That means you’re probably not going to be able to get a Big Gulp here for very much longer. And that, I think, is a very good thing.