Tag Archives | advertising

beyond the bricks to the beauty shop: lego goes girlie

A friend circulated this ad on facebook. Maybe you saw it as it made the rounds?

The ad is from 1981, not a year particularly celebrated for female achievement (although it was the year Britney Spears was born, so I suppose that counts for something).

I love legos and this ad only stoked my lego-love. My kids are lego freaks and over the years, my only consolation for finding those sharp-edged pieces in the couch, on the floor, embedded in rugs–on pretty much any flat surface–has been to feel all smug that my kids play with such a gender-neutral toy, a toy that is endlessly creative, blah blah blah.

Then I saw this ad on the lego page site:

If Polly Pocket mated with a Star Wars mini-fig, or if hookers gave away bobble-head doll versions of themselves…here’s what would result: chicks hangin’ at the Friends cafe.  When you click on the live screen, these figures sway back and forth, hugging each other and kissing each other on the cheeks. Maybe they’re whispering sweet nothings to one another–maybe it’s the lego version of “The L Word.”

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Read full story · Comments { 15 } on January 8, 2012 in Children, Education, Feminism, Gender, Kids, legos, Politics, pop culture, ranting

(mostly) wordless wednesday: boobs up high

My head is still spinning from our wonderful whirlwind of a visit back to New York. We’re back in Abu Dhabi, which seems even more sedate than usual, in comparison.

Even in the dead of winter, New York manages to have more skin in the game, as it were, than does Abu Dhabi, abayas notwithstanding. Here is an ad that will never ever get plastered on the side of an Abu Dhabi building:

And you know? I can’t say that’s an entirely bad thing. Does a person really need twenty-foot boobs to get herself through the day?

 

Read full story · Comments { 5 } on January 5, 2012 in Abu Dhabi, expat, NYC, street notes, UAE, wordless wednesday

Phone Booths: useful convenience or pedestrian sex-ed opportunity?

I mean really, when is the last time you saw someone actually put a quarter into the phone slot and make a phone call. Is it even a quarter any more?  For that matter, when is the last time that you–or anyone you know–picked up one of those pay phones and actually heard a dial tone?

The booths exist now, I’m sure, as sheer revenue-producing devices for the city, and while I’m all for the city making more money (thus perhaps enabling the sanitation workers to make more money, stop being angry at the mayor, and start picking up garbage), I’m tired of these mini-billboards touting things I don’t want to look at.

Although actually, it’s not the looking that’s the problem. It’s the explaining.

My kids know what “endurance” means. Should I tell them that this ad is for some particularly long-lasting kind of underwear?

How would you explain the relevance of “endurance” to what, exactly, these two people are doing? Or preparing to do?

Read full story · Comments { 6 } on January 3, 2011 in NYC, sex, street notes