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Tag Archives | Legos Friends

beyond the bricks to the beauty shop: lego goes girlie

A friend circulated this ad on facebook. Maybe you saw it as it made the rounds?

The ad is from 1981, not a year particularly celebrated for female achievement (although it was the year Britney Spears was born, so I suppose that counts for something).

I love legos and this ad only stoked my lego-love. My kids are lego freaks and over the years, my only consolation for finding those sharp-edged pieces in the couch, on the floor, embedded in rugs–on pretty much any flat surface–has been to feel all smug that my kids play with such a gender-neutral toy, a toy that is endlessly creative, blah blah blah.

Then I saw this ad on the lego page site:

If Polly Pocket mated with a Star Wars mini-fig, or if hookers gave away bobble-head doll versions of themselves…here’s what would result: chicks hangin’ at the Friends cafe.  When you click on the live screen, these figures sway back and forth, hugging each other and kissing each other on the cheeks. Maybe they’re whispering sweet nothings to one another–maybe it’s the lego version of “The L Word.”

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Continue Reading · on January 8, 2012 in Children, Education, Feminism, Gender, Kids, legos, Politics, pop culture, ranting

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